Keap, formerly known as Infusionsoft, is a comprehensive customer relationship management (CRM) and marketing automation software designed to help small and medium-sized businesses streamline their sales and marketing efforts. Keap provides an all-in-one solution for managing customer relationships, automating marketing campaigns, and growing sales.

Key features of Keap include contact management, which allows users to organize and categorize their leads and customers effectively. The platform also offers email marketing tools, enabling users to create and send personalized email campaigns, automate follow-ups, and track email performance. Keap's marketing automation features provide the capability to set up workflows, tag leads based on their behavior, and trigger specific actions, such as sending a lead nurturing email sequence.

Keap supports e-commerce businesses with features like order forms, payment processing, and shopping cart management. Users can also automate tasks, set appointments, and track leads and customers' interactions through the CRM system. Additionally, Keap offers reporting and analytics tools to monitor marketing performance and make data-driven decisions.

The cost of Keap starts at $79 per month, making it an affordable choice for small and medium-sized businesses looking to enhance their customer relationship management, automate marketing, and drive sales with a comprehensive suite of features and tools.