The IFTTT name derives from the programming conditional statement “if this, then that.” IFTTT is the world's leading connectivity software platform for businesses to quickly and easily automate their favorite apps and devices. With IFTTT, users can customize and control their integrations with filter codes, queries, multiple actions, and more.

IFTTT supports over 700 global enterprises like BMW, Amazon, ING, and Samsung in their digital transformation by helping them accelerate their products into integrated services, reducing their development costs while extending compatibility and lifetime value. The connectivity platform has attracted over 17 million consumers and served over 100 million activated connections.

IFTTT is also the leading no-code platform on mobile for both Android and iOS. No coding knowledge is needed to use IFTTT. The platform does offer a Pro+ plan for more advanced features including the ability for businesses and teams to publish their own API.