The Design Principles website serves as a comprehensive resource aimed at enhancing decision-making in design for organizations, individuals, and product teams. It showcases an extensive collection that includes 195 examples of design applications, 1,448 individual design principles, and contributions from 167 creators, offering a diverse range of perspectives and methodologies.

Who benefits from these resources? The answer spans across the board: organizations seeking coherent design strategies, individuals looking to refine their personal design approach, and product teams aiming for alignment and clarity in their projects. By adopting and following these well-articulated principles, users can foster a more structured and effective design process.

The core rationale behind using design principles lies in their power to guide decision-making. With the support of a few simple principles or constructive questions, teams can navigate through the complexities of design projects with greater ease and confidence. These principles act as a compass, leading teams towards making choices that are not only appropriate but also aligned with their overarching design goals.